2019 m. balandžio 28 d., sekmadienis

Essay about Alcoholism

Alcoholism, chronic and usually progressive illness,. Alcoholism is thought to arise from a combination of a wide range of physiological, psychological, social, and genetic factors. It is characterized by an emotional and often physical dependence on alcohol, and it frequently leads to brain damage or early death.
More males than females are affected by alcoholism, but drinking among the young and among women is increasing. Consumption of alcohol is apparently on the rise in the United States, as is the total alcohol consumption and prevalence of alcohol-related problems in the former communist countries of Eastern Europe and the former Soviet Union. This increase is paralleled in other countries, including developing nations. After 1980, however, consumption remained relatively stable in many western European nations.

Development 

Alcoholism, as opposed to merely excessive or irresponsible drinking, has been thought of as a symptom of psychological or social stress or as a learned, maladaptive coping behaviour. More recently, and probably more accurately, it has come to be viewed as a complex disease in its own right. Alcoholism usually develops over a period of years. Alcohol comes to be used more as a mood-changing drug than as a foodstuff or beverage served as a part of social custom or religious ritual.
Initially, the alcoholic may demonstrate a high tolerance to alcohol, consuming more and showing fewer adverse effects than others. Subsequently, however, the person begins to drink against his or her own best interests, as alcohol comes to assume more importance than personal relationships, work, reputation, or even physical health. The person commonly loses control over drinking and is increasingly unable to predict how much alcohol will be consumed on a given occasion or, if the person is currently abstaining, when the drinking will resume again. Physical addiction to the drug may occur, sometimes eventually leading to drinking around the clock to avoid withdrawal symptoms.

Effects 

Alcohol has direct toxic as well as sedative effects on the body, and failure to take care of nutritional and other physical needs during prolonged periods of excessive drinking may further complicate matters. Advanced cases often require hospitalization. The effects on major organ systems are cumulative and include a wide range of digestive-system disorders such as ulcers, inflammation of the pancreas, and cirrhosis of the liver. The central and peripheral nervous systems can be permanently damaged. Blackouts, hallucinations, and extreme tremors may occur. The latter symptoms are involved in the most serious alcohol withdrawal syndrome, delirium tremens, which can prove fatal despite prompt treatment. This is in contrast to withdrawal from narcotic drugs such as heroin, which, although distressing, rarely results in death. Recent evidence has shown that heavy—and even moderate—drinking during pregnancy can cause serious damage to the unborn child: physical or mental retardation, or both; a rare but severe expression of this damage is known as foetal alcohol syndrome.

                    HISTORY OF ALCOHOL

Thousands of years ago people began to make alcohol for practical reasons. Wine making began with the early Egyptians who found that grape juise spoiled quickly,but that fermented juise or wine would keep without spoiling.They also had problems with impure water,and the Egyptians noticed that people did not sick ower wine,but they often became ill when they drank inpure water.In later years,wine became inportant to the Roman Catholic Church throughuot Europe because wine was used to celebrate the sacrament of the Mass.By the 1300`s,beer industry had emerged in Central Europe.At this time,wine was also continuing to grow in popularity;many brands named for the places in which they originated.At first alcohol was desined for the practical reasons,its use changed.People began to experiment with different types of alcohol.Alcohol became an integral part of European culture.We need to understand the harmful effects of alcohol,because it can be fatal.

Ad’s impact to creaton of woman’s image


Introduction

Looking at advertisement s today is a bit like walking through a carnival hall of mirrors, when the elements of our ordinary lives are magnified and exaggerated, but are still recognizable. Ad is one of marketing mix tools, which is widely used to stimulate demand and create an image of product and an image of those of those who possess this product. But the purpose of this research paper is to look at ad as a communication process and to show how image of human can be created trough this communication.
So, the object of study is a print ad.
Subject is ad’s impact in creation image of woman.
This research paper consists of four parts. In chapter 1 and 2 there is talking about the main conditions, which have to be for ad existing and the



1. The Fundamental Social and Economic Influences That Fostered Ad's Rise

In many discussions of the evolution of ad, the process is often portrayed as having its origins in ancient times. But whatever those ancients were doing, they were not advertising, because ad exist only as mass-mediated communication. So, while cavemen and cavewomen were communicated with persuasive intent and even in a commercial context, they were not using ad.
There are four major factors, which made ad to exist:
  1. The Rise of Capitalism. The tents of capitalism warrant that organizations compete for resources, called capital, in a free market environment. Part of this competition involves stimulating demand for the organization's goods and services. One of the tools used to stimulate demand is ad.
  2. The Industrial Revolution. The industrial Revolution (it began about 1750 in England) was basic force behind the rapid increase in mass - produced supply of goods that required stimulation of demand, something that ad can be very good at. So, by providing a need of ad, the Industrial Revolution was a basic influence in its emergence.
  3. Manufacturer’s pursuit of power in the channel of distribution. Manufacturers had to develop brand names so that consumer could focus his attention on a clearly identified item. They began branding their products in the late 1800s. Ones a product had a brand mark and name that consumers could identify, the process of demand stimulation could take place. And the essential tool in stimulating demand of brand is ad.
  4. The rise of mass communication. With the invention of the telegraph in1844, a communication revolution was set. But probably even more important in terms of ad was the rise of the mass circulation magazines. Many new magazines designed for lager and less social privileged audiences made magazines both available mass advertising medium and a democratizing influence an Americans society. The ads took on social class identities and helped to link product with class, circumstance and aspiration.
Before the Industrial Revolution, ad presence in the United States was barely noticeable. With an explosion in economic growth around the turn of the century, modern ad was born. The 1920s established ad as a major force on the U.S. economic system. With the Great Depression and World War II, cynicism and paranoia began to grow regarding ad. This concern led to refinements in practice and more careful regulation of ad in1960s and 1970s. Consumption was again in vogue during the Republican era of the 1980s. The present era has one significant character about the ad – it became interacting. But the very nature of ad is not going to change. Ad will still be a paid, mass-mediated attempt to persuade. The most dramatic change will be in the way ad is prepared and delivered to target audience.
Talking about Lithuania and ad, it is necessary to point out that all upper written conditions were there until World War II, after which 50 years lasted occupation began. So, until 1940s, I think, the using of ad was similar as in any West European country or U.S. During occupation there were no ads in that sense in which we understand it today in Lithuania. Everything was under ideology control, and in some cases, I think, this ideology play role of ad. At that time, in 1950s, the issue of “mind control” became an American paranoia and many people suspected that ad, which existed only in West Europe and U.S., was tool of mind control. There were only two little differences – you cannot choose and the ideology wasn’t paid.
In 1990s the new era has begun. Lithuania received independence and all four conditions, in which exists ad, were set again. In 1991 there was no so much ad in all media. But when the foreign or join stock companies appeared, the bum of ad has begun. It was a modern and in many cases made in foreign ads, because there was no traditions of making ads, no advertising agencies in Lithuania.
Nowadays the situation has changed a little: there were set advertising agencies, research institutions. But major part of ad’s market still has foreign companies. Thus ad is in use almost 10 years there is no one main low which could regulate ad.

So, social, economic, politic trends, along with technological development are major determinants of way ad is practiced in any society.

2. Magazines as Medium

During the long period of maturation of the reading public in modern society, magazines took a special niche in mediated communication located some where between newspapers and books and borrowing ideas and writing style from both. Magazines underwent several periods of development and transformations being influenced by other media and in turn exerting notable influences on them. They were the first major competitors with newspapers of ad and remain a significant part of the ad marketplace today.
Magazines responded to the challenge by offering new attraction to prospective advertisers. A number of them set up a department with research services that they offered to interested advertisers. So, magazines became innovators of services by advertisers as well as contents. The knowledge of researches allowed advertisers more tactical leeway in placing ads. Beginning in the 1930s, social researches served to unify business, advertising, and the mass media and through them the further development of American culture.
The introduction of TV created frantic competition for the magazines industry during the 1950s and magazines both won and lost the battles. The magazines represented not all group interests, but the mass circulation magazines reoriented their relationship to national ad by narrowing their focus in term of the products they could attract to their pages. Many women’s magazines have personal care and clothing ad and a little else.
The specialist magazines market today shows the dynamic relationship between magazine format and content and ad. However, the special-interest journals first developed during the 19th century (without carrying ad) for markets ranging from high class literary or news journals, to religious, farm, hobby, and business magazines. Many of them viewed it, as matters of pride not sully their pages with ads.
When we speak about ads in magazines, we speak about print ad. A print ad without illustration has much lower probability of attracting and holding receiver’s attention. Illustration, in the context of print ad, is a drawing, painting, photography or computer-generated art that forms the picture in ad (//). The growing preponderance of illustrations in ads has increased the ambiguity of meaning message structure. Earlier ad usually stated message quite through the written text, but starting in the mid–1920s visual representation became more common and relationship between text and visual became complementary. In postwar period in the U.S., the function of text moved away from explaining the visual and towards a more cryptic form, where text appeared as a kind of “key” to visual. And here semiotics, the science of signs (F. de Saussure), came for help. The first two who studied ad from this perspective was French theorist R. Barthes, who applied semiotic to all aspects of popular culture, and Canadian literacy critic M. McLuhan. Faster linotype type setting and the invention of halftone technology stimulated the popularity of magazines among advertisers. A pioneer was the Canadian Illustrated News that combined these techniques with the new paper made from wood pulp, which took ink differently from rag paper and made illustrations a far superior technology. Munsey ‘s Journal was one of the firsts to exploit the dynamic relation between ad and magazines. It decreased prices and the result of this was a fantastic circulation and a flood of ads. McClure and Cosmopolitan followed suit and the era of cheap magazines had begun.
The illustrated magazines, leading the way with innovations in photographic and color reproduction techniques, altered the print media and industry alike, because they demonstrated the economic vitality of cheap, high circulation journals that relied on ad revenue. Under these conditions magazines are under pressure to orient themselves to audiences that advertisers particularly want, and these tend to lie predominantly on the wealthier and of the scale


3. Theoretical Foundation of Research
3.1. Ad as Mass Communication
Advertising is a paid, mass-mediated attempt to persuade. So it is a communication process. To understand ad at all you must undrstand something abuot mass comunication and the most basic aspects of how ad works as a means of communication.
Ad is communication that occurs not face-to-face, but thruogh a medium (such as radio, magazines, TV or a computer). A contemproery model of mass-madiated communication is printed in Exhibit 1.


This model shows mass communicatin as a process of interacting individuals and institutions. It has two major componenets, each representing quasi-independent process: production and reception.

Moving from left to right in the model, we first see the process of communication production. An ad, like other forms of mass communication, is product of institutions (such as networks, advertising agencies, goverments and etc.) interacting to produce content (what physically appears on apage or on an audiotape, or videotape, or computer screen). The creation of ad is a coplex or interactions of advertiser - the advertiser's expectations regarding target audience, the advertiser's assumptions about how the audience will interpret the ad - and the conventions, rules and regulations of the medium itself.
Moving to the right we see the communication reception process. Individual members of audience interpret ad according to a set of factors governed largely by their social networks (their family, friends and etc.), their previous experience and their motivations.
The advertiser has significant input into the creation of content, but what the audience members make of the ad (the interpretation) is the meaning the audience members give it. So the content and the meaning of the ad are not synonymous.
The audience acts with intents. Individuals exercise choice in their selection of ad or at least of medium that carry ad. They also bring with them their own rules of membership in the audience, their own rules how they will approach a message and interpret it.
The process of production and reception are partially independent, because the producers of the message cannot control or even closely monitor the actual reception of content. Audience members are exposed to advertising outside of the direct observation of the advertiser and are capable of interpreting ad any way they want. So, audience members have a little control over the actual production of the message. Both producers and receivers are "imagined", in the sense that the two don't have significant direct contact with one another but have a general sense of what the other is like.

3.1. Ad in Cultural Context

Culture is what people do or the total life ways of people, the social legacy the individual acquires from his group (4, p.37). It is invisible to those who are immersed in it. Culture affects every aspect of human behavior, including consumer behavior and response to ad. Culture surrounds the creation, transmission, reception and interpretation of ads.

Talking about the ad in a cultural context, it is necessary to set down two major points:




  1. Ad has to be consistent with, but can not easily or quickly change, values. Values express in words and deeds what is important to a culture. They are cultural bedrock Human attitude is influenced by cultural values.
  2. If a product or service cannot be incorporate into already existing ritual, it is very difficult for advertisers to effect a change. Cultures affirm, express and maintain their values through rituals. They are a way in which individuals are made part of the culture and a method by which the culture renews and perpetuates itself.
The link between culture and ad is still a key. Anthropologist Grant McCraken has offered the model in Exhibit 2 to explain how ad (along with other cultural agents) functions in the transmission of meaning.



The product is geven social meaning by being placed in an ad that represents some social reality. This slice of life is the type of social settings which potential customers might find, or disire to find, themselvs. According to McCrachen’s model, meaning has moved from tha world to the product by virtue of its sharring space within the social frame of ad (2, p.141). When a consumer purchases or otherwise incorporates that good or service into his or her own life, the meaning is transferred to the individual consumr. Meaning is moved from the world to product, to the individual. When the individual uses the product, that person cinveys to the others he or she and the ad have now given it.
It is sensless to speak of using ad to change values in any substantive way. If ad influences ad at all, it does that very slowly, over years and years – and even that is debatable.
4. The Woman Image in Ieva & Harper’s Bazaar
The main statement of this research is: ad creates woman’s image. To this purpose it was chosen Ieva – the most feministic journal in Lithuania. Its main editor and establisher is Eva Tombakiene, to who also belongs Cosmopolitan.

Ieva was published about 10years. In 1999 it joined with Harper’s Bazaar, an American journal of fashion, advices and pleasures, which started in 1867. Today Harper’s Bazaar is published in the U.S., Great Britain, Honk Kong, Italy, South America, Australia, Russia and Turkey. It has name of the best arbitrator in fashion, beauty and art fields. The main themes in this journal are reports about fashion, elitical literature, art, new books, articles about etiquette, pedagogy, science, household and gardening. So, the target audience of Ieva &Harper’s Bazaar is clearly defined.


To prove the main statement content analysis was made. To notice main tendency of creation of woman’s image there were taken Ieva and Ieva & Harper’s Bazaar journals from 1991 to 1999. I was searching for main themes in ads, main ad’s formats colors and etc., keeping in mind a theoretical foundation and trying to write down everything what I can gather from these ads. But this is only my subjective opinion, so it can be criticized.
When we speak about Ieva and Ieva &Harper’s Bazaar, we speak about subculture of women – a subculture of feminist. The main values in this case are independence, similar rights to men’s.
As it is shown in Exhibit , the main themes of ads in Ieva are things of house interior, perfumes, clothes and cosmetics.
The main purpose of women is to take care of herself and her home. Ad’s content analysis also has showed that in 60% of ads the face of women or her figure is showed. This woman is always tall, thin, very pretty and elegant. There are all values of target audience represented. All messages are that the advertised product is chic, sophisticated and elegant. By wearing or using it woman would be added something to her character, specifically, glamour and flawless beauty. And one more message can be received: your pretty is your weapon, with which you can get independence and power; when you look good, everything it is so simple.
The clothes, perfumes, cosmetics, watches, jewels and etc. are the highest quality. And the same is about make-up and hair-do of woman in ad. They are done scrupulous and pedantly. It makes image of rich, independent, strong woman, who has not any troubles in her life. But also she is very restrained and even cold. In major part of ads woman’s smile is restrained (46%), in 30% of ads she don’t smile, in 16% her smile is coquettish, in 8% - happy and even playful.
When the ad’s format is the product and woman, its background in many cases is faded bluish or green. These two colors are cold, they mean seriousness, rest and thoughtfulness. But here is also a part of ads in which reddish, claret, yellow color dominant. These colors are warm and some of them, which has red tone, significance a sexual power and a passion. So the message can be: modern woman is very mystery, a passion woman behind her coldness is hiding, who wants to be loved. But in the very past period it is noticeable tendency of black-white photography in ads. This is mean that old values come back. Thus photos are very reliable and, I think, the main purpose of using them is to create curiosity and interest of receiver.
The woman in the ad is mobile, she likes traveling, visiting restaurants. But in a bout half of ads (49%) she is alone: alone in restaurant, alone in beach. She uses mobile telephone, drives car and credit cards. It creates the image of modern woman, who enjoy modern technology and services, she is self-confidence and isn’t afraid of any unexpectedness. In the end of 1998 near the woman appears a child. So she also a mother. But maternity don’t hinder to a previously image.
For this woman is also important create a cozy home. She news everything about fashion, interior, she news how much this everything costs and where she must go to possess it. As everything she does or has, her home is modern, every little detail is good incorporate in whole view of room. The style of furniture is various from bright colored, unregular furniture to luxurious, mediaeval. The most often kitchen furniture is represented. But in many cases (51%) it is empty, very clean and only several apples and other fruits are on the table.
When in1999 Ieva joined with Harper’s Bazaar the image of woman in it didn’t changed. It’s because there was anything about the national values of Lithuanian woman. The target audience remains the same. But the tactic has changed: there is less ”uncovered” ad in the new journal and more hidden ad. The plenty of colored photos in which fashion homes represent their models, modern colors in this season and etc. but the impact of these photos is the same as of ad, because the ad always goes together with fashion.

So, within ad found our values, which are important to our culture or subculture. We imagine that with possession of one or another services or good we will get this value into our life and will create an image, which is a reflection of our culture.

Essay about suicide

Introduction


Suicide, intentional, self-inflicted death. A uniquely human act, suicide occurs in all cultures. People who attempt or complete suicide usually suffer from extreme emotional pain and distress and feel unable to cope with their problems. They are likely to suffer from mental illness, particularly severe depression, and to feel hopeless about the future.

Crows in the Wheatfields Dutch painter Vincent Van Gogh, who suffered from symptoms of mental illness, shot himself in 1890 just after completing Crows in the Wheatfields. He died two days later. A portion of the painting is shown here.FPG International, LLC  


II  PREVALENCE AND TRENDS 


Suicide ranks as a leading cause of death worldwide, making it a significant public-health problem. In addition, some researchers believe official statistics underestimate the actual number of suicides.


Suicide Rates in the United States Suicide ranks as one of the top ten causes of death in the United States. People over the age of 75 have the highest suicide rates, apparently due to the debilitating effects of physical illness, loss of social roles, and untreated depression.

In the United States, suicide ranks in the top ten causes of death, accounting for about 1.5 percent of all deaths. The annual number of suicides has averaged about 30,000 since the late 1980s and has consistently exceeded the annual number of homicides. The suicide rate (number of suicide deaths per 100,000 people) in the United States has remained relatively stable since the 1950s, ranging between 10 and 13 per 100,000 each year.

The suicide rate varies by age group. Of all age groups, the elderly have the highest suicide rates, particularly white men over the age of 75. The increased rate of suicide among elderly people appears mostly due to the debilitating effects of physical illness, loss of social roles and relationships, and untreated depression. Suicide rates for people between the ages of 15 and 24 tripled between 1950 and 1993. The reasons for this increase are not entirely clear, but researchers have associated it with a greater prevalence of mental illness in young people, an increased use of drugs in this population, and the increased availability of firearms in the home.

Suicide rates also vary between men and women and between ethnic groups. Men complete about 80 percent of all suicides. However, women attempt suicide three times as frequently as men. Among men, Native Americans have the highest suicide rate, followed by whites. White men and women account for about 90 percent of all suicides. 

 



In Other Countries 

Canada’s suicide rate has historically been similar to or slightly higher than that of the United States. About 3800 suicides are recorded in Canada each year. Countries with the highest suicide rates include Latvia (42.5 suicides per 100,000 people), Lithuania (42.1), Estonia (38.2), Russia (37.8), and Hungary (35.9). Countries with the lowest suicide rates include Guatemala (0.5), the Philippines (0.5), Albania (1.4), the Dominican Republic (2.1), and Armenia (2.3). However, an accurate comparison of suicide rates among countries is difficult because of the unreliability of official suicide statistics and varying methods of certifying how deaths occurred.

III  METHODS 

 Researchers believe that a small proportion of fatal single-occupant automobile accidents are suicides.

Methods of suicide vary from culture to culture. Hanging is the leading method of suicide worldwide. In the United States about 60 percent of all suicides are committed with firearms. In Canada, where guns are less accessible, about 30 percent of suicides are committed with guns. Poisoning, such as taking an overdose of medication, accounts for about 18 percent of U.S. suicides. Researchers believe that a small proportion of fatal single-occupant automobile accidents are actually suicides. Only 15 to 25 percent of those who kill themselves leave suicide notes.

IV  CAUSES 

Suicidal behavior has numerous and complex causes. The biology of the brain, genetics, psychological traits, and social forces all can contribute to suicide. Although people commonly attribute suicide to external circumstances—such as divorce, loss of a job, or failure in school—most experts believe these events are triggers rather than causes in themselves.

The majority of people who kill themselves suffer from depression that is often undiagnosed and untreated. Because depression so often underlies suicide, studying the causes of depression can help scientists understand the causes of suicide (see Depression: Causes). Other mental illnesses, such as bipolar disorder, schizophrenia, and anxiety disorders may also contribute to suicidal behavior.

Biological Perspectives 

Ernest Hemingway American author Ernest Hemingway suffered from bipolar disorder (manic-depressive illness) and committed suicide at the age of 61, during a period of depression. The author’s father, brother, and a sister all committed suicide, and in 1996 Hemingway’s granddaughter, American actor and model Margaux Hemingway, also committed suicide. Scientific research on suicide suggests that genetic and biological factors play a role in suicidal behavior.Archive Photos  

Research indicates that suicidal behavior runs in families, suggesting that genetic and biological factors play a role in one’s suicide risk. Among one community of Amish people in Pennsylvania, almost three-quarters of all suicides that occurred over a 100-year period were in just four families. Studies of twins reared apart provide some support for a genetic influence in suicide.

People may inherit a genetic predisposition to certain psychiatric disorders, such as schizophrenia and alcoholism, that increase the risk of suicide. In addition, an inability to control impulsive and violent behavior may have biological roots. Research has found lower than normal levels of a substance associated with the brain chemical serotonin in people with impulsive aggressiveness.

  Psychological Theories 

In the early 1900s Austrian psychoanalyst Sigmund Freud developed some of the first psychological theories of suicide. He emphasized the role of hostility turned against the self. American psychiatrist Karl Menninger elaborated on Freud’s ideas. He suggested that all suicides have three interrelated and unconscious dimensions: revenge/hate (a wish to kill), depression/hopelessness (a wish to die), and guilt (a wish to be killed).

An American psychologist considered to be a pioneer in the modern study of suicide, Edwin Schneidman, has described several common characteristics of suicides. These include a sense of unbearable psychological pain, a sense of isolation from others, and the perception that death is the only solution to problems about which one feels hopeless and helpless. Cognitive theorists, who study how people process information, emphasize the role of inflexible thinking or tunnel vision (“life is awful, death is the only alternative”) and an inability to generate solutions to problems. According to psychologists, many suicide attempts are a symbolic cry for help, an effort to reach out and receive attention.

 
Sociological Theories 

Émile Durkheim French sociologist Émile Durkheim believed that suicide is related to the degree to which an individual feels connected to society. Durkheim found suicide was more likely when a person lacked social bonds or close relationships.THE BETTMANN ARCHIVE  

Most social scientists believe that a society’s structure and values can influence suicide rates. French sociologist Émile Durkheim argued that suicide rates are related to social integration—that is, the degree to which an individual feels part of a larger group. Durkheim found suicide was more likely when a person lacked social bonds or had relationships disrupted through a sudden change in status, such as unemployment. As one example of the significance of social bonds, suicide rates among adults are lower for married people than for divorced, widowed, or single people.

 Suicide rates among adults are lower for married people than for divorced, widowed, or single people. 

Studies consistently show that although suicidal people do not appear to have greater life stress than others, they lack effective strategies to cope with stress. In addition, they are more likely than others to have had family loss and turmoil, such as the death of a family member, separation or divorce of their parents, or child abuse or neglect. The parents of those who attempt suicide have a greater frequency of mental illness and substance abuse than other parents. However, suicide occurs in all types of families, including those with little apparent turmoil.

 Fluctuations in social and economic conditions frequently result in changes in the suicide rate. 

Fluctuations in social and economic conditions frequently result in changes in the suicide rate. In the United States, for example, suicide rates declined during World War I (1914-1918) and World War II (1939-1945), when unemployment was low, but increased during the Great Depression of the 1930s, when unemployment was high. Occasionally, people commit suicide as a form of protest against the policies of a particular government. Mass suicides, in which large numbers of people kill themselves at the same time, are extremely rare. The most famous mass suicides occurred in ad 73 at Masada in what is now southern Israel, when 960 Jews killed themselves rather than face enslavement by Roman captors; and in 1978 in Jonestown, Guyana, when more than 900 cult members committed suicide on the orders of their leader, Jim Jones.

V  PREVENTION 

Because depression precedes most suicides, early recognition of depression and treatment through medication and psychotherapy are important ways of preventing suicide (see Depression: Treatment). In general, suicide prevention efforts aim to identify people with the highest risk of suicide and to intervene before these individuals become suicidal.

  Risk Factors 

Certain aspects of a person’s life increase the likelihood that the person will attempt or complete suicide. Studies have shown that one of the best predictors of suicidal intent is hopelessness. People with a sense of hopelessness may come to perceive suicide as the only alternative to a pained existence. People with mental illnesses, substance-abuse disorders such as alcoholism or drug dependence, and behavioral disorders also have a higher risk of suicide. In fact, people suffering from diagnosable mental illnesses complete about 90 percent of all suicides. Physical illness also increases a person’s risk of suicide, especially when the illness is accompanied by depression. About one-third of adult suicide victims suffered from a physical illness at the time of their death.

Other risk factors include previous suicide attempts, a history of suicide among family members, and social isolation. People who live alone or lack close friends may not receive emotional support that would otherwise protect them from despair and irrational thinking during difficult periods of life.


 Signs of Suicidal Intent 

About 80 percent of people who complete suicide give warning signs, although the warnings may not be overt or obvious. These usually take the form of talking about suicide or a wish to die; statements about hopelessness, helplessness, or worthlessness; preoccupation with death; and references to suicide in drawings, school essays, poems, or notes. Other danger signs include sudden, dramatic, and unexplained changes in behavior and what are called “termination behaviors.” These behaviors include an interest in putting personal affairs in order and giving away prized possessions, often accompanied by statements of sadness or despair.

 Most suicides can be prevented because the suicidal state of mind is usually temporary. 

A person who observes these signs should ask the person in question whether he or she is thinking of suicide. If so, the observer should refer the person to a trained mental health professional to reduce the immediate risk of suicide and to treat the problems that led the person to consider suicide. Most suicides can be prevented because the suicidal state of mind is usually temporary.

  Suicide Prevention Programs 

In the United States, mental health professionals established the first major suicide-prevention telephone hotlines in the 1950s. Counselors or trained volunteers usually staff the hotlines around the clock. The staff members provide a listening ear to those in despair and tell callers where they can go to receive professional help. Although hotlines provide a valuable service to people in crisis, research has shown that hotlines help only those that call. Young women call more frequently than do men, who have a greater risk of suicide.

An increasing number of schools have suicide-prevention programs that train students, teachers, and school staff to recognize warning signs and tell them where to refer students at risk of suicide. These relatively new programs have not yet demonstrated their effectiveness at preventing youth suicide.

Another prevention method involves restricting access to means of killing oneself. Barriers that prevent people from jumping off bridges, for example, and restrictions on access to firearms have shown some effectiveness in reducing suicides. Such methods introduce a delay during which suicidal feelings and decisions may change or rescuers can physically intervene.


VI  IMPACT ON OTHERS 


Kurt Cobain and Nirvana Nirvana popularized Seattle’s “grunge” music scene and sparked a revival among the smaller, independent-label record companies in the music industry. Nirvana’s album Nevermind (1991) expressed an antiestablishment attitude that resonated with the so-called Generation X and paved the way for other alternative rock bands. The group broke up after front man Kurt Cobain’s suicide in 1994. Nirvana was comprised of, left to right, Cobain, Dave Grohl, and Krist Novoselic. The Everett Collection, Inc. 

Suicide has a devastating emotional impact on surviving family members and friends. The intentional, sudden, and violent nature of the person’s death often makes others feel abandoned, helpless, and rejected. A family member or friend may have the added burden of discovering the body of the suicide victim. Parents often suffer exaggerated feelings of shame and guilt. Because of the social stigma, or shame, surrounding suicide, survivors may avoid talking to others about the person who died, and others may avoid the survivors. Despite these extra problems, research has shown that suicide survivors go through the same grieving process as other bereaved people and eventually recover from grief. Support groups may be particularly helpful for grieving suicide survivors.

Some evidence suggests that highly publicized suicides—those of celebrities, for example—may cause vulnerable individuals, especially teens, to kill themselves. However, these findings are controversial and other studies have found no such imitative effect.

VII  ATTITUDES TOWARD SUICIDE 

Many people feel uneasy talking about suicide, in part because of a social taboo on talking or learning about suicide. One popular myth is that suicide should not be mentioned around depressed people because it would plant the idea in their minds. But most mental health professionals agree that people who have suicidal wishes can benefit by talking about their feelings.

Attitudes toward suicide have varied widely throughout history. In ancient Egypt people considered suicide a humane way to escape intolerable conditions. For centuries in Japan people respected instances of hara-kiri (ritual suicide with a dagger) as a way for a shamed individual to make amends for failure or desertion of duty. During World War II Japanese kamikaze pilots considered it an honor to perform suicidal missions by crashing their airplanes into an enemy target. In India women were once expected to burn themselves on a funeral pyre after their husband died, a custom known as suttee.

 In ancient Egypt people considered suicide a humane way to escape intolerable conditions.

In many other societies, however, suicide has been strongly condemned or made illegal. The Greek philosopher Plato strongly disapproved of suicide. In general, ancient Roman governments opposed suicide when the state stood to lose assets, such as soldiers and slaves. Suicide was clearly prohibited by Judaism unless one faced capture by an enemy, as in the mass suicides at Masada.

Christianity has generally condemned suicide as a failure to uphold the sanctity of human life. In the 4th century ad, Saint Augustine decreed suicide a sin. By the Middle Ages, the Roman Catholic Church forbade the burial of suicide victims in consecrated ground. English law considered suicide to be a crime punishable by the forfeiture of goods and property to the government unless the suicide was the result of madness or illness. This criminal view of suicide emigrated to colonial America and was adopted by individual states.


Today, with more modern views of mental illness and concern for the rights of survivors, most major religions offer compassion and traditional funeral rites in cases of suicide. No U.S. state now considers suicide a crime. Helping someone complete suicide, however, is criminally punishable in several states.

Drug Dependence

Drug Dependence, psychological and sometimes physical state characterized by a compulsion to take a drug in order to experience its psychological effects. Psychological dependence, or habituation, is present when the compulsion to take a drug is strong, even in the absence of physical withdrawal symptoms.

The drugs that are commonly abused, besides substances such as alcohol and tobacco, can be grouped into six classes: the opioids, sedative-hypnotics, stimulants, hallucinogens, cannabis, and inhalants.

Opioids 

The class of opioids includes drugs derived from opium (such as morphine and heroin) and its synthetic substitutes (such as methadone). Medically, morphine is a potent pain reliever; indeed, it is the standard by which other pain-relieving drugs are measured. It and other opium derivatives also suppress coughing, reduce movements of the intestine (providing relief from diarrhoea), and induce a state of psychological indifference. Heroin, a preparation synthesized from morphine, was introduced in 1898 as a cough suppressant and nonaddicting substitute for morphine. The addictive potential of heroin was soon recognized, however, and its use was prohibited in many countries, even in medical practice. Users report that heroin produces a “rush” or a “high” immediately after it is taken. It also produces a state of profound indifference and may increase energy.

Opioids produce different effects under different circumstances. The drug taker's past experience and expectations have some influence, as does the method of administering the drug (by injection, ingestion, or inhalation). Symptoms of withdrawal include kicking movements in the legs, anxiety, insomnia, nausea, sweating, cramps, vomiting, diarrhoea, and fever.
During the 1970s, when scientists isolated substances called enkephalins, naturally occurring opiates in the brain, they discovered what many believe to be the reason behind physical dependence on opioids—that is, the drugs are thought to mimic the action of enkephalins. If true, this hypothesis suggests that physical dependence on the opioids may develop in those who have a deficiency of these natural substances.


Stimulants 

Commonly abused stimulants are cocaine and drugs of the amphetamine family. Cocaine, a white, crystalline powder with a bitter taste, is extracted from the leaves of the South American coca bush. It is used medically to produce anaesthesia for surgery of the nose and throat and to constrict blood vessels and reduce bleeding during surgery; but abuse, which increased considerably in the late 1970s, can lead to severe physiological and psychological problems. A highly addictive, smokable form of cocaine, “crack”, appeared in the 1980s. 

Amphetamines, introduced in the 1930s for the treatment of colds and hay fever, were later found to affect the nervous system. For a while they were commonly used as an appetite suppressant by people trying to lose weight. Today their use is restricted primarily to the treatment of narcolepsy, a sleep disorder characterized by sudden sleep attacks throughout the day, and of hyperactivity in children, in whom amphetamines produce a calming effect. For adults, however, amphetamines rightfully earn their common name, “speed”. These drugs heighten alertness, elevate mood, and decrease fatigue and the need for sleep, but they often make users irritable and talkative. Both cocaine and amphetamines, after prolonged daily use, can produce a psychosis similar to acute schizophrenia.
A designer drug, 3,4-methylene dioxymethamphetamine, also know as “Ecstasy” or “E”, gives users a great sense of wellbeing; affection for all those around them; increased energy; and, sometimes, hallucinations. Associated with rave culture, its adverse effects can make users feel ill or experience a sense of loss of control, dehydration, and long-term memory and weight loss. There have been some deaths associated with taking Ecstasy and other drugs at raves.
Tolerance to both the euphoric and appetite-suppressing effects of amphetamines and cocaine develops rapidly. Withdrawal from amphetamines, particularly if the drug is injected intravenously, produces depression so unpleasant that the drug user has a powerful incentive to keep taking the drug until he or she collapses.
Hallucinogens 

Hallucinogens are not used medically in most countries except occasionally in the treatment of dying patients, people with mental illness, drug abusers, and alcoholics. Among the hallucinogens that were widely abused during the 1960s are lysergic acid diethylamide, or LSD, and mescaline, which is derived from the peyote cactus. Although tolerance to these drugs develops rapidly, no withdrawal syndrome is apparent when they are discontinued.


Phencyclidine, or PCP, known popularly by such names as “angel dust” and “rocket fuel”, has no current use among human beings but is occasionally used by veterinary surgeons as an anaesthetic and sedative for animals. It became a common drug of abuse in the late 1970s, partly because it can easily be synthesized. Its effects are quite different from those of other hallucinogens. LSD, for example, produces detachment and euphoria, intensifies vision, and often leads to a crossing of senses (colours are “heard”, sounds are “seen”). PCP, by contrast, produces a sense of detachment and a reduction in sensitivity to pain; it may also result in either triggering or producing symptoms so like those of acute schizophrenia that even professionals confuse the two states. The combination of this effect and indifference to pain has sometimes resulted in bizarre thinking, occasionally marked by violently destructive behaviour.

Cannabis 

The plant Cannabis sativa is the source of both marijuana and hashish. The leaves, flowers, and twigs of the plant are crushed to produce marijuana; its concentrated resin is hashish. Both drugs are usually smoked. Their effects are similar: a state of relaxation, accelerated heart rate, perceived slowing of time, and a sense of heightened hearing, taste, touch, and smell. These effects can be quite different, however, depending on the amount of drug consumed and the circumstances under which it is taken. Marijuana and hashish are not thought to produce psychological dependence except when taken in large daily doses. The drugs can be dangerous, however, especially when smoked before driving. Although the chronic effects are not yet clear, marijuana is probably injurious to the lungs in much the same way as tobacco. A source of concern is its regular use by children and teenagers, because the intoxication markedly alters thinking and interferes with learning. A consensus exists among doctors and others working with children and adolescents that use is undesirable and may interfere with psychological, and possibly physical, maturation.
Cannabis has been used as a folk remedy for centuries, but it has no well-established medical use today. Experimental work has been done using its active ingredient, delta-9-tetrahydrocannabinol (THC), for treating alcoholism, seizures, pain, the nausea produced by anticancer medications, and glaucoma. Its usefulness for glaucoma patients seems fairly certain, but its disorienting effects make its possible employment by cancer patients more doubtful.

Inhalants 

In the class of inhalants are substances that are not usually considered drugs, such as glue, solvents, and aerosols, such as cleaning fluids. Most such substances sniffed for their psychological effects act to depress the central nervous system. Low doses can produce slight stimulation, but in higher amounts they cause their users to lose control or lapse into unconsciousness. The effects, which are immediate, can last for as long as 45 minutes. Headache, nausea, and drowsiness follow. Sniffing inhalants can impair vision, judgement, and muscle and reflex control. Permanent damage can result from prolonged use, and death can result from sniffing highly concentrated aerosol sprays. Although physical dependence does not seem to occur, tolerance to some inhalants does develop. 

Drugs are very dangerous and everyone must keep away from them.

Anglų rašinys: Drugs

Drugs

INTRODUCTION
Drug, substance that affects the function of living cells, used in medicine to diagnose, cure, prevent the occurrence of diseases and disorders, and prolong the life of patients with incurable conditions.
Since 1900 the availability of new and more effective drugs such as antibiotics, which fight bacterial infections, and vaccines, which prevent diseases caused by bacteria and viruses, has increased the average American’s life span from about 60 years to about 75 years. Drugs have vastly improved the quality of life. Today, drugs have contributed to the eradication of once widespread and sometimes fatal diseases such as poliomyelitis and smallpox.
II

CLASSIFICATION
Drugs can be classified in many ways: by the way they are dispensed——over the counter or by prescription; by the substance from which they are derived—plant, mineral, or animal; by the form they take—capsule, liquid, or gas; and by the way they are administered—by mouth, injection, inhalation, or direct application to the skin (absorption). Drugs are also classified by their names. All drugs have three names: a chemical name, which describes the exact structure of the drug; a generic or proprietary name, which is the official medical name assigned by the United States Adopted Name Council (a group composed of pharmacists and other scientists); and a brand or trade name given by the particular manufacturer that sells the drug. If a company holds the patent on a drug—that is, if the company has the exclusive right to make and sell a drug, then the drug is available under one brand name only. After the patent expires, typically after 17 years in the United States, other companies can also manufacture the drug and market it under the generic name, or give it a new brand name.
Another way to categorize drugs is by the way they act against diseases or disorders: chemotherapeutic drugs attack specific organisms that cause a disease without harming the host, while pharmocodynamic drugs alter the function of bodily systems by stimulating or depressing normal cell activity in a given system. The most common way to categorize a drug is by its effect on a particular area of the body or a particular condition.
A

Endocrine Drugs
Endocrine drugs correct the overproduction or underproduction of the body’s natural hormones. For example, insulin is a hormone used to treat diabetes. The female sex hormones estrogen and progesterone are used in birth control pills. Estrogen may be given as a replacement therapy to relieve uncomfortable symptoms associated with menopause including sweating, hot flashes, and mood swings. Estrogen replacement therapy may also delay some long-term consequences of menopause including osteoporosis and atherosclerosis.
B

Anti-infective Drugs
Anti-infective drugs are classified as antibacterials, antivirals, or antifungals depending on the type of microorganism they combat. Anti-infective drugs interfere selectively with the functioning of a microorganism while leaving the human host unharmed.
Antibacterial drugs, or antibiotics—sulfa drugs, penicillins, cephalosporins, and many others—either kill bacteria directly or prevent them from multiplying so that the body’s immune system can destroy invading bacteria. Antibacterial drugs act by interfering with some specific characteristics of bacteria. For example, they may destroy bacterial cell walls or interfere with the synthesis of bacterial proteins or deoxyribonucleic acid (DNA)—the chemical that carries the genetic material of an organism. Antibiotics often cure an infection completely. However, bacteria can spontaneously mutate, producing strains that are resistant to existing antibiotics.
Antiviral drugs interfere with the life cycle of a virus by preventing its penetration into a host cell or by blocking the synthesis of new viruses. Antiviral drugs may cure, but often only suppress, viral infections; and flare-ups of an infection can occur after symptom-free periods. With some viruses, such as human immunodeficiency virus (HIV), which causes acquired immunodeficiency syndrome (AIDS), antiviral drugs can only prolong life, not cure the disease.
Vaccines are used as antiviral drugs against diseases such like mumps, measles, smallpox, poliomyelitis, and influenza. Vaccines are made from either live, weakened viruses or killed viruses, both of which are designed to stimulate the immune system to produce antibodies, proteins that attack foreign substances. These antibodies protect the body from future infections by viruses of the same type (see Immunization).
Antifungal drugs selectively destroy fungal cells by altering cell walls. The cells’ contents leak out and the cells die. Antifungal drugs can cure, or may only suppress, a fungal infection.
C

Cardiovascular Drugs
Cardiovascular drugs affect the heart and blood vessels and are divided into categories according to function. Antihypertensive drugs reduce blood pressure by dilating blood vessels and reducing the amount of blood pumped by the heart into the vascular system. Antiarrhythmic drugs normalize irregular heartbeats and prevent cardiac malfunction and arrest.
D

Drugs that Affect the Blood
Antianemic drugs, such as certain vitamins or iron, enhance the formation of red blood cells. Anticoagulants like heparin reduce blood-clot formation and ensure free blood flow through major organs in the body. Thrombolytic drugs dissolve blood clots, which can block blood vessels and deprive the heart or brain of blood and oxygen, possibly leading to heart attack or stroke.
E

Central Nervous System Drugs
Central nervous system drugs—that is, drugs that affect the spinal cord and the brain—are used to treat several neurological (nervous system) and psychiatric problems. For instance, antiepileptic drugs reduce the activity of overexcited brain areas and reduce or eliminate seizures.
Antipsychotic drugs are used to regulate certain brain chemicals called neurotransmitters, which do not function properly in people with psychoses, major mental disorders often characterized by extreme behaviors and hallucinations, such as in schizophrenia. Antipsychotic drugs can often significantly alleviate hallucinations and other abnormal behaviors.
Antidepressant drugs reduce mental depression. Antimanic drugs reduce excessive mood swings in people with manic-depressive illness, which is characterized by behavioral fluctuations between highs of extreme excitement and activity and lows of lethargy and depression. Both types of drugs act by normalize chemical activity in the emotional centers of the brain. Antianxiety drugs, also referred to as tranquilizers, treat anxiety by decreasing the activity in the anxiety centers of the brain.
Sedative-hypnotic drugs are used both as sedatives to reduce anxiety and as hypnotics to induce sleep. Sedative-hypnotic drugs act by reducing brain-cell activity. Stimulatory drugs, on the other hand, increase neuronal (nerve cell) activity and reduce fatigue and appetite.
Analgesic drugs reduce pain and are generally categorized as narcotics and non-narcotics. Narcotic analgesics, also known as opioids, include opium and the natural opium derivatives codeine and morphine; synthetic derivatives of morphine such as heroin; and synthetic drugs such as meperidine and propoxyphene hydrochloride. Narcotics relieve pain by acting on specific structures, called receptors, located on the nerve cells of the spinal cord or brain. Non-narcotic analgesics such as aspirin, acetaminophen, and ibuprofen reduce pain by inhibiting the formation of nerve impulses at the site of pain. Some of these drugs can also reduce fever and inflammation.
General anesthetics, used for surgery or painful procedures, depress brain activity, causing a loss of sensation throughout the body and unconsciousness. Local anesthetics are directly applied to or injected in a specific area of the body, causing a loss of sensation without unconsciousness; they prevent nerves from transmitting impulses signaling pain (see Anesthesia).
F

Anticancer Drugs
Anticancer drugs eliminate some cancers or reduce rapid growth and spread. These drugs do not affect all cancers but are specific for cancers in certain tissues or organs such as the bladder, brain, liver, or bones. Anticancer drugs interfere with specific cancer-cell components. For example, alkylating agents are cytotoxic (cell-poisoning) drugs that alter the DNA of cancer cells. Vinca alkaloids, chemicals produced by the periwinkle plant, prevent cancer cell division.
G

Other Drugs
Many other categories of drugs also exist, such as anti-inflammatory, antiallergic, antiParkinson (see Parkinson Disease), antiworm (see Anthelmintic Drugs), diuretic, gastrointestinal, pulmonary, and muscle-relaxant drugs. Often a drug in one category can also be used for problems in other categories. For example, lidocaine can be used as a local anesthetic or as a cardiac drug.
III

HOW DRUGS MOVE THROUGH THE BODY


The effect of a drug on the body depends on a number of processes that the drug undergoes as it moves through the body. All these processes together are known as pharmacokinetics (literally, “motion of the drug”). First in these processes is the administration of the drug after which it must be absorbed into the bloodstream. From the bloodstream, the drug is distributed throughout the body to various tissues and organs. As the drug is metabolized, or broken down and used by the body, it goes through chemical changes that produce metabolites, or altered forms of the drug, most of which have no effect on the body. Finally, the drug and its metabolites are eliminated from the body.
A

Administration




Depending on the drug and its desired effect, there are a variety of administration methods. Most drugs are administered orally—that is, through the mouth. Only drugs that will not be destroyed by the digestive processes of the stomach or intestines can be given orally. Drugs can also be administered by injection into a vein (intravenously), which assures quick distribution through the bloodstream and a rapid effect; under the skin (subcutaneously) into the tissues, which results in localized action at a particular site as with local anesthetics; or into a muscle (intramuscularly), which enables rapid absorption through the many blood vessels found in muscles. An intramuscular injection may also be given as a depot preparation, in which the drug is combined with other substances so that it is slowly released into the blood.




Inhaled drugs are designed to act in the nose or lungs. General anesthetics may be given through inhalation. Some drugs are administered through drug-filled patches that stick to the skin. The drug is slowly released from the patch and enters the body through the skin. Drugs may be administered topically—that is, applied directly to the skin; or rectally—absorbed through an enema (an injection of liquid into the rectum) or a rectal suppository (a pellet of medication that melts when inserted in the rectum).
B

Absorption
Absorption is the transfer of a drug from its site of administration to the bloodstream. Drugs that are inhaled or injected enter the bloodstream more quickly than drugs taken orally. Oral drugs are absorbed by the stomach or small intestine and then passed through the liver before entering the bloodstream.
C

Distribution
Distribution is the transport of a drug from the bloodstream to tissue sites where it will be effective, as well as to sites where the drug may be stored, metabolized, or eliminated from the body. Once a drug reaches its intended destination, the drug molecules move from blood through cellular barriers to various tissues. These barriers include the walls of blood vessels, the walls of the intestines, the walls of the kidneys, and the special barrier between the brain and the bloodstream that acts as a filtration system to protect the brain from exposure to potentially harmful substances.
The drug molecules move from an area of high drug concentration—the bloodstream—to an area of low drug concentration—the tissues—until a balance between the two areas is reached. This process is known as diffusion. When a drug reaches its highest concentration in the tissues, the body begins to eliminate the drug and its effect on the body begins to diminish. The time it takes for the level of a drug to fall by 50 percent is known as the drug’s half-life. Depending on the drug, this measurement can vary from a few minutes to hours or even days. For example, if a drug’s highest concentration level in the blood is 1 mg/ml and this level falls to 0.5 mg/ml after five hours, the half-life of the drug is five hours. A drug’s half-life is used to determine frequency of dosage and the amount of drug administered.
Distribution of a drug may be delayed by the binding of the drug to proteins in the blood. Because the proteins are too large to pass through blood vessel walls, the drug remains in the blood for a longer period until it is eventually released from the proteins. While this process may increase the amount of time the drug is active in the body, it may decrease the amount of the drug available to the tissues.
D

Metabolism and Elimination
While circulating through the body, a drug undergoes chemical changes as it is broken down in a process called metabolism, or biotransformation. Most of these changes occur in the liver, but they can take place in other tissues as well. Various enzymes oxidize (add oxygen to), reduce (remove oxygen from), or hydrolyze (add water to) the drug. These changes produce new chemicals or metabolites that may continue to be medically active in the body or may have no activity at all. A drug may be broken down into many different metabolites. Eventually, most drugs or their metabolites circulate through the kidney, where they are discharged, or eliminated, into the urine. Drugs can also be excreted in the body’s solid waste products, or evaporated through perspiration or the breath.
E

Dose-Response Relationship
The extent of the body’s response to a drug depends on the amount administered, called the dose. At a low dose, no response may be apparent. A higher dose, however, may produce the desired effect. An even higher dose may produce an undesirable or harmful response. For example, to relieve a headache most adults require two tablets of aspirin. A half tablet may provide no relief from pain while ten tablets may cause burning pain in the stomach or nausea.
The doses prescribed by physicians are those recommended by each drug’s manufacturer to produce the best therapeutic, or medically beneficial, responses in the majority of patients. However, doses may need to be adjusted in certain individuals. For example, a person may be born without the enzyme required to metabolize a particular drug while other individuals may suffer from lung disorders that prevent them from absorbing inhaled drugs. Factors such as alcohol consumption, age, the method of drug administration, and whether or not the individual has taken the drug previously can affect an individual’s response to a drug.
F

Receptors
Drugs interact with cell receptors, small parts of proteins that control a multitude of chemical reactions and functions in the body. Receptors have a specific, chemical structure compatible only with certain drugs or endogenous compounds—substances that originate within the body such as hormones and neurotransmitters. This relationship can be compared to that of a lock and key: A drug molecule—the “key”—attaches briefly to its specific receptor—the “lock” that only this molecule can open. The lock-and-key combination of the drug and receptor results in a cascade of chemical events. The extent of the response is determined by the number of receptors activated. Stimulation of only a few receptors may not produce a response while stimulation of a certain number of receptors is needed to produce the desired effect.
IV

THERAPEUTIC RESPONSES AND ADVERSE REACTIONS
The same receptors can be found in different tissues and organs in the body, but receptors produce different responses depending on their location. As a result, a specific drug can affect the body in more than one way. Desirable effects are called therapeutic or beneficial responses. Undesirable or harmful effects are called adverse reactions. Some adverse reactions, or side effects, can be predicted. The most common side effects are drowsiness, headache, sleeplessness, nausea, and diarrhea. Other reactions, such as those that occur only in specific individuals for unexpected reasons, called idiosyncratic reactions, and those that occur with the triggering of the body’s immune system, called allergic reactions, are less predictable.
Drug toxicity, or poisoning, can occur when drugs are given in too large a dose or when individuals take a particular drug over a long period of time—the drug may build up to dangerous levels in the kidneys and liver and damage these organs. For some drugs, such as those used to treat epilepsy, the difference between therapeutic and toxic concentrations is small. Physicians constantly monitor the precise levels of such drugs in an individual’s bloodstream to prevent drug poisoning.
Other drugs, such as those used to treat cancer, are known to have toxic effects; however, the benefits outweigh the risks—that is, treatment without them may result in death.



When taken together, drugs can interact with one another and produce desirable or undesirable results. Some drugs have an additive effect—that is, they increase the effect of other drugs. For example, alcoholic beverages intensify the drowsiness-producing effect of some sedatives. Drugs that displace, or take the place of other drugs present in blood proteins, make the displaced drugs more active in the body, increasing their effect. Other drugs have a reducing effect—that is, they interfere with the action of drugs already present in the body. For example, antacids prevent antibiotics from being absorbed by the stomach. Some drugs combine with other drugs to create a substance that has no medical benefit. In some cases, however, drug interactions can produce desirable results. Doctors have found that using three drugs to fight AIDS is more effective than one drug used alone.
Drugs are most effective when properly prescribed by physicians and taken correctly by patients. Missing doses, taking drugs at the wrong time of the day or with instead of before meals, and stopping drug use too soon can markedly reduce the medical benefits of many drugs.
V

DRUG ABUSE
Drug abuse is characterized by taking more than the recommended dose of prescription drugs such as barbiturates without medical supervision, or using government-controlled substances such as marijuana, cocaine, heroin, or other illegal substances. Legal substances, such as alcohol and nicotine, are also abused by many people. Abuse of drugs and other substances can lead to physical and psychological dependence (see Drug Dependence).
Drug abuse can cause a wide variety of adverse physical reactions. Long-term drug use may damage the heart, liver, and brain. Drug abusers may suffer from malnutrition if they habitually forget to eat, cannot afford to buy food, or eat foods lacking the proper vitamins and minerals. Individuals who abuse injectable drugs risk contracting infections such as hepatitis and HIV from dirty needles or needles shared with other infected abusers. One of the most dangerous effects of illegal drug use is the potential for overdosing—that is, taking too large or too strong a dose for the body’s systems to handle. A drug overdose may cause an individual to lose consciousness and to breathe inadequately. Without treatment, an individual may die from a drug overdose.
Drug addiction is marked by a compulsive craving for a substance. Successful treatment methods vary and include psychological counseling, or psychotherapy, and detoxification programs—medically supervised programs that gradually wean an individual from a drug over a period of days or weeks. Detoxification and psychotherapy are often used together.
The illegal use of drugs was once considered a problem unique to residents of poor, urban neighborhoods. Today, however, people from all economic levels, in both cities and suburbs, abuse drugs. Some people use drugs to relieve stress and to forget about their problems. Genetic factors may predispose other individuals to drug addiction. Environmental factors such as peer pressure, especially in young people, and the availability of drugs, also influence people to abuse drugs.
VI

HISTORY
Humans have always experimented with substances derived from minerals, plants, and animal parts to treat pain, illness, and restore health. In ancient Egypt, physicians prescribed figs, dates, and castor oil as laxatives and used tannic acid to treat burns. The early Chinese and Greek pharmacies included opium, known for its pain-relieving qualities, while Hindus used the cannabis and henbane plants as anesthetics and the root of the plant Rauwolfia serpentina, which contains reserpine, as a tranquilizer.
A school of pharmacy established in Arabia from 750 to 1258 ad discovered many substances effective against illness, such as burned sponge (which contains iodine) for the treatment of goiters—a noncancerous enlargement of the thyroid gland, visible as a swelling at the front of the neck. In Europe, the 15th century Swiss physician and chemist Philippus Aureolus Paracelsus identified the characteristics of numerous diseases such as syphilis, a chronic infectious disease usually transmitted in sexual intercourse, and used ingredients such as sulfur and mercury compounds to counter the diseases.
During the 17th and 18th centuries, physicians treated malaria, a disease transmitted by the bite of an infected mosquito, with the bark of the cinchona tree (which contains quinine). Heart failure was treated with the leaves of the foxglove plant (which contains digitalis); scurvy, a disease caused by vitamin C deficiency, was treated with citrus fruit (which contains vitamin C); and smallpox was prevented using inoculations of cells infected with a similar viral disease known as cowpox. The therapy developed for smallpox stimulated the body’s immune system, which defends against disease-causing agents, to produce cowpox- and smallpox-specific antibodies.
In the 19th century scientists continued to discover new drugs including ether, morphine, and a vaccine for rabies, an infectious, often fatal, viral disease of mammals that attacks the central nervous system and is transmitted by the bite of infected animals. These substances, however, were limited to those occurring naturally in plants, minerals, and animals. A growing understanding of chemistry soon changed the way drugs were developed. Heroin and aspirin, two of the first synthetic drugs created from other elements or compounds using chemical reactions, were produced in the late 1800s. This development, combined with the establishment of a new discipline called pharmacology, the study of drugs and their actions on the body, signaled the birth of the modern drug industry.
VII

DRUG DEVELOPMENT
Today most drugs are synthesized by chemists in the laboratory. Synthetic drugs are better controlled than those occurring naturally, which ensures that each dose imparts the same effect. Some new synthetic drugs are developed by modifying the structure of existing substances. These new drugs are called analogues. For example, prednisone is an analogue of the hormone cortisone (see Hydrocortisone). Because scientists can selectively alter the drug’s structure, analogues may be more effective and cause fewer side effects than the drugs from which they were derived.
One of the newer methods for developing drugs involves the use of gene splicing, or recombinant DNA (see Genetic Engineering). In drug research, this technique joins the DNA of a specific type of human cell to the DNA of a second organism, usually a harmless bacterium, to produce a recombinant (or “recombined”) DNA. The altered organism then begins to produce the substance produced by the human cell. This substance is extracted from the bacteria and purified for use as a drug.
The first drug produced in this manner was the hormone insulin in 1982, which was created in large quantities by inserting the human insulin gene in Escherichia coli (E. coli) bacteria. Since 1982 other genetically engineered drugs for humans have been developed, including tissue plasminogen activator (tPA), an enzyme used to dissolve blood clots in people who have suffered heart attacks, and erythropoetin, a hormone used to stimulate the production of red blood cells in people with severe anemia.
Because of the great expense and time involved, most new drugs are created by large, well-funded pharmaceutical companies. From idea to production, the development of a new drug can take up to ten years and cost about $200 million. The process usually starts with the idea that an existing chemical substance has therapeutic value or that the structure of an existing drug can be modified for new clinical uses. Out of 10,000 chemicals tested in a laboratory, only one may eventually become a drug.
Once drug researchers have determined that a new substance may have medical value, an elaborate testing program begins. The drug is tested first on small animals such as rats and mice, and then on larger animals such as monkeys and dogs. If these tests indicate that the new drug is effective against its intended target—such as a particular disease—and shows an acceptably low level of toxicity, the drug company requests permission from the Food and Drug Administration (FDA), an agency of the U.S. Department of Health and Human Services, to test the drug in humans.
If the agency approves the request, clinical trials on humans can begin. These experiments are usually divided into three phases, each of which can last from several months to several years. In the first phase, the drug is tested on a small number of healthy individuals to determine its effect on the body. The second phase tests the drug on a small number of people who have the disease or disorder the drug manufacturer hopes the drug will treat. These individuals are divided into two groups: those who receive the drug and those who receive a placebo, or inactive compound. Neither the investigating physicians nor the members of the test group know who is receiving the drug or who is receiving the placebo. This technique, called a double-blind study, ensures that no one consciously or unconsciously influence the drug’s effect. The third phase tests the drug on a much larger group of people and determines specific doses, possible interactions with other drugs, responses related to gender, and other information used for drug labeling. At the end of the third phase, a drug manufacturer compiles the results of the clinical trials and submits them to the FDA in a new product application. If the drug has been proven effective and safe, and its benefits outweigh any risks, the agency approves the drug for marketing. FDA approval of a new drug may take up to 18 months; however, the agency is working to reduce the time to 12 months for most drugs and 6 months for highly effective drugs that treat previously incurable conditions.
VIII

DRUG REGULATION
Because drugs can produce harmful effects when manufactured or taken improperly, most governments control drug development as well as availability. In the United States, the FDA determines how drugs are produced and how they are sold. Drugs that can be sold over the counter (OTC)—that is, without a prescription from a physician—are called proprietary drugs. They are considered safe for unsupervised use by the general population. Drugs that must be prescribed by physicians and dispensed by pharmacists are known as ethical drugs. Their use is monitored closely by medical personnel.
The FDA regulates the sale and manufacture of drugs in the United States as outlined in applicable laws enacted over the past century. Legal standards for composition and preparation of drugs in the United States are found in the publication known as the United States Pharmacopeia (USP). Drugs that can be abused, such as the powerful narcotic heroin, are regulated by the Drug Enforcement Administration (DEA) of the U.S. Department of Justice to ensure that they are not prescribed or sold illegally.
Before 1900 any individual could sell a drug and claim it offered therapeutic benefits without medical proof. This changed after 1906 with the passage of the Pure Food and Drug Act, which required drug manufacturers to state the content, strength, and purity of each drug they produced. The Pure Food and Drug Act ended the practice of including morphine, cocaine, and heroin in drugs without the public’s knowledge. In 1914 the U.S. legislature began to strictly regulate the trade of narcotics with the enactment of the Harrison Narcotic Act; in 1937 the government added marijuana to this list of controlled substances (the Marijuana Tax Act).
The Federal Food, Drug, and Cosmetic Act was enacted in 1938 requiring that new drugs be safe for humans; however, it did not require that manufacturers prove their drugs’ effectiveness. It would be 24 years before legislation was passed that would require proof of the efficacy of new drugs (the Kefaver-Harris Amendments, 1962). Enforcement of this law was entrusted to the FDA.
Two laws enacted in the 1960s strengthened the FDA’s efforts to reduce drug abuse. The Drug Abuse Control Amendments of 1965 provided penalties for the illegal sale or possession of stimulants, sedatives, and hallucinogens, and the Narcotic Addict Rehabilitation Act of 1966 set up a federal program for addicts that provided them with the option of receiving treatment for their drug problems in place of a prison sentence.
In 1970 the Comprehensive Drug Abuse Prevention and Control Act established rules for manufacturing and prescribing habit-forming drugs. It stipulated that physicians can prescribe all drugs, but a special license is required to prescribe drugs with a high abuse potential. This license is issued by the Drug Enforcement Administration.
The Anti-Drug Abuse Acts, signed into law in 1986 and 1988, set up funding for the treatment of drug abuse and for the creation of law-enforcement programs to fight the illegal sale of drugs. These acts also detailed severe punishments for individuals selling and possessing drugs illegally. Harsh penalties for using anabolic steroids (hormones that promote the storage of protein and the growth of tissue that are sometimes abused by competitive athletes) were included in the 1988 act, along with the requirement that all alcoholic beverages be labeled with warnings about alcohol’s potentially dangerous effect on the body. The 1988 act also established the Office of National Drug Control Policy to develop an action plan that would involve the public, as well as private agencies, in eliminating the illegal sale of drugs; in helping individuals who use drugs to stop; and in preventing nonusers from ever starting to use drugs.
The U.S. government and its regulatory agencies continually monitor the development and use of all drugs sold in the United States to ensure that the American public has access only to drugs that are safe and effective. Recently, the FDA introduced legislation requiring warning labels on all over-the-counter medication after research indicated that the nonaspirin pain reliever acetaminophen can cause liver damage when taken in high doses with large quantities of alcohol.

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